A FARMER-FIRST MOVEMENT, SINCE 2020
The Accidental Advocacy of
Rural Rising
Philippines
What started with one viral post became a community helping
Filipino farmers put good food on more tables.
01 / THE STORY
Good food deserves
a way forward
Rural Rising Philippines began as an organic, grassroots effort to help distressed Filipino farmers recover and continue feeding the nation with pride.
In 2020, a viral post about produce being given away at Baguio City's public market sparked what became Rescue Buy™. The initiative purchases surplus harvests at twice the farmgate price and makes them available to consumers at half the supermarket price.
Unclaimed produce also helps feed urban communities and supports animal rescue shelters and the DSWD Walang Gutom Kitchen.
Nearly 5M
Kilos of produce rescued
4,500
Farmers worked with directly
63,000
Families impacted
39
Philippine provinces reached
02 / WAYS WE WORK
Rescue is a team effort
Programs for companies, employees, communities and people who want to help.
01 / 06
Harvest of Hope
Helping companies support Filipino farmers through Rescue Buys™, with fresh harvests shared among their employees.
Watch how it works
02 / 06
RuRiPop!
Bringing a pop-up farmers' market to workplaces, making fresh, locally grown produce more accessible to employees.
Watch RuRiPop
03 / 06
Box-All-You-Can
A fun, interactive shopping experience where participants fill their boxes with rescued fruits and vegetables while supporting farmers.
Watch the Experience
04 / 06
RuRiClub Membership
RuRi's online store connecting Filipino households with rescued harvests, fresh produce, and other locally sourced products.
Visit the Store
05 / 06
Service Learning Camp
Promoting forest, water, and wildlife conservation while empowering rural communities through sustainable development and environmental stewardship.
Explore Camp Mingan Nature Park
06 / 06
RuRi Rescue Kitchen
Sharing fresh produce, cooked meals, and other food donations with communities and families in need.
Watch Our Work
03 / THE STORY TRAVELS
RuRi in the media
From local conversations to international features, discover the stories bringing Rural Rising Philippines and its advocacy to wider audiences.
BROADCAST FEATURE
CNN
Watch on YouTube
BROADCAST FEATURE
Al Jazeera
Watch on YouTube
BROADCAST FEATURE
Kapuso Mo, Jessica Soho (KMJS)
Watch on YouTube
BROADCAST FEATURE
Unang Hirit
Watch on YouTube
BROADCAST FEATURE
Go Humans
Watch on YouTube
BROADCAST FEATURE
Arlyn dela Cruz Reports
Watch on YouTube
More stories & conversations
Conversations that
carry the cause
04 / AWARDS & RECOGNITION
Recognition that
keeps us growing
Every recognition reflects the collective efforts of Filipino farmers, partner communities, and the people who believe in building a more sustainable food system.
Asian Corporate Excellence and Sustainability Award
2026
ASEAN Women Entrepreneurs Award
2025
BRAVO Empowered Women Award
2025
Agricultural Social Enterprise of the Year
2025
Manuel L. Quezon Gawad Parangal
2023
Ginebra Ako Awards
2022
Asian Corporate Excellence and Sustainability Award
2026
ASEAN Women Entrepreneurs Award
2025
BRAVO Empowered Women Award
2025
Agricultural Social Enterprise of the Year
2025
Manuel L. Quezon Gawad Parangal
2023
Ginebra Ako Awards
2022
05 / BE PART OF THE MOVEMENT
Good things grow
when we work together
There are many ways to make a difference. From supporting Filipino farmers and bringing fresh harvests to workplaces, to helping nourish communities, every act of support helps the movement grow.
Partner With Us
Work with RuRi through corporation partnerships, Rescue Buys™, and workplace initiatives supporting Filipino farmers
Let's Collaborate
Join RuRiClub
Make supporting Filipino farmers part of your everyday shopping through RuRiClub membership and access to locally sourced food.
Explore RuRiClub
Support Our Communities
Help RuRi extend its food-sharing, farmer-support, and community development initiatives through donations and meaningful collaborations.
Join our Community
06 / Let's connect
Let's grow something
good together
Have an idea, a question, or an opportunity to collaborate? We'd love to hear from you. Reach out and discover how we can make a difference together.
Start a Conversation
Partnerships, invitations, collaborations, and opportunities to support farmers.
Email RuRi
Stay Connected
Join the community, follow updates, and connect through RuRi's social channels.
Find Our Community