About Us – Rural Rising PH


Rural Prosperity

Rural Rising Philippines (RuRi) is a collective, non-profit grassroots effort to help distressed Filipino farmers get back on their feet and feed the nation with pride. It aims to do this by doing “Rescue Buys” in areas where there is an over-production of fruits and vegetables, and by paying the farmers above-farm gate prices. RuRi then distributes the rescued produce to its members at below-bagsakan prices. The farmers win and so do the consumers. All fruits and vegetables that are not claimed within 48 hours are automatically donated to hungry communities in the NCR and to various community pantries. No produce goes to waste.



We believe that when farmers are paid the right price, they have a chance at achieving rural prosperity; that by giving members access to fresh and cheap produce, they would share what they cannot consume to the needy or perhaps create a profitable reseller business; that by channeling all unclaimed or unsold produce to residents in economically depressed communities, their lives are sustained, their souls given hope.

We do weekly Rescue Buys in towns and cities all over the country. RuRi operates a Vegetable Rescue Center in Baguio City, and three distribution hubs in the NCR. These are RuRi North at Congressional Avenue., Quezon City and RuRi South at the Alabang Town Center, Muntinlupa, and at Avida Towers Centera in Mandaluyong.

The conversations at RuRi are led by spouses Ace and Andie Estrada of Baguio City. RuRi currently has 40,000 FB group members and 175,000 FB page followers. You can send inquiries to info@ruralrisingph.com

RuRi is working to erect vegetable tramlines in Benguet, create a water and forest conservation project in Nueva Ecija, and establish community libraries in various farmer communities. It is also working to establish a processing and packaging facility for rescued produce, and the country’s first Rescue Kitchen. We welcome offers of help in whatever form it comes if it would help the farmers and create small but impactful change in the countryside.

What's New

at Rural Raising

We receive a recognition

Find out how our pioneering work got recognized and awarded at the Ginebra Ako Year 4 Awards. Learn more about what this means for Rural Rising and all farmers across the country.

An Angel visits the farmers of Licab

Follow Rural Rising’s inspiring story of how they joined forces with Angel Locsin to bring aid and hope to the farmers of Licab. See how you can get involved and make a difference now.

Preserving amazing earth and vital water: 

Learn how Rural Rising works with the local government and other key stakeholders to help farmers and their communities in Mt. Mingan preserve their vital water source and protect the environment.